The Problem, Challenges, and Effects of APP Piracy

A look at the problem, challenges, and effects of App piracy

According to Verimatrix, there are around 7 billion mobile devices in use as of 2023, all of which are connected to the internet and use multiple Apps. Statistics from data.ai (formerly App Annie) show that, in 2021, two million new Apps were launched, and 230 billion Apps were downloaded. That’s >435,000 App downloads per minute! Given those figures, there’s no doubt that Apps are an integral part of our daily routine, so much so that 3.8 trillion hours were spent using them in 2021. That’s 4.8 hours per day or, put another way – a third of our waking hours, and roughly an hour per day more than people in the U.S. spend watching broadcast TV. How does that data translate into revenue?

App spend just from iOS, Google Play, and Third-Party Android in China reached USD170 billion in 2021, equating to >USD320,000 per minute, and mobile ad spend reached USD 295 billion. Moreover, our appetite for Apps shows no signs of slowing down. Statista reports that global mobile App revenues will hit USD613 billion by 2025.

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