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PRESS RELEASE - AAPA launches in Paris at the HbbTV Symposium

AAPA

17th December 2012

The Audiovisual Anti-Piracy Alliance (AAPA – www.aapa.eu ) was launched in Paris today, 17 December 2012. AAPA represents the major players in the pay TV industry, including the largest technology security vendors. The Alliance’s mission is to support the fight against piracy where this involves the development, promotion, distribution, application or use of technologies resulting in the unauthorised use of protected audiovisual content.

Building upon the work of its predecessor AEPOC, AAPA’s role is to facilitate the co-ordination of intelligence and anti-piracy activities amongst its members and to interact with EU institutions to ensure that there is effective legislation to achieve successful enforcement action.

Commenting on the launch of AAPA, Vice-President Christine Maury-Panis, General Counsel at Viaccess, said that:

“ Piracy never goes away. As new technologies emerge and new ways of distributing audiovisual content become more popular, it is crucial that we have all the possible tools to work with collaboratively against the persistent threat of piracy, which causes enormous damage to jobs in the creative and other sectors. AAPA provides an efficient industry alliance which is able to support the fight against piracy of paid content delivered via the set top box, mobile phone, tablet, etc.”

Launching AAPA at the HbbTV Symposium in Paris, Sheila Cassells, AAPA Executive Director, commented that:

“At IBC two years ago we started a discussion about the security issues surrounding connected TV. Since then AAPA members have been active in developing security for smart TVs, etc and making OTT content available. We need to ensure that all stakeholders recognise the importance of implementing and maintaining content security robustly and this Symposium provides an opportunity to continue to reinforce this message.”

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Audiovisual Anti-Piracy Alliance 2024-2029 EU Manifesto

by AAPA • 1 October 2024

The Audiovisual Anti-Piracy Alliance (AAPA) publishes its first Manifesto, linked here . The document aims to recognise past efforts of EU legislators when it comes to content protection and the fight against copyright infringement, whilst admitting that more can and should be done to address this growing issue. Miruna Herovanu, Executive Director of AAPA said : " After years of laying the groundwork to combat online piracy it’s time for EU policymakers and beyond to fully acknowledge that decisive, targeted measures are needed at the European level. The rise of digital theft demands action. We call for strong political resolve to end the theft of our members' content. We're ready to support every stakeholder—law enforcement, policymakers, and industry representatives—to dismantle criminal networks and protect European consumers from harm."

AAPA ANNOUNCES NEW EXECUTIVE DIRECTOR

by AAPA • 28 May 2024

The Audiovisual Anti-Piracy Alliance (AAPA) has announced the appointment of Miruna Herovanu as its Executive Director. Miruna was previously the Director at the Association of Commercial Television and Video on Demand in Europe in charge of Intellectual Property and Competition policies. She took up her position with AAPA on 27 May 2024 and will be based in Brussels. Miruna will replace Sheila Cassells who is retiring as Executive Vice President of AAPA and will report on a day-to-day basis to the two Co-Presidents, Mark Mulready, VP of Cyber Services at Irdeto and Oliver Pribramksy, Head of IP Protection and Committees at the Deutsche Fussball Liga. She will be responsible for the implementation of the strategy agreed by AAPA members, managing relationships with law enforcement agencies such as Europol, Eurojust, INTERPOL and the European Institutions, delivery of AAPA’s Working Group goals and general management of the Alliance. Mark Mulready said that: “We are delighted to appoint someone of Miruna’s calibre and experience to become the Executive Director of AAPA. Miruna’s commitment to copyright protection is well-known. Her knowledge of the Brussels institutions and the EUIPO will stand AAPA in good stead for future policy developments. A priority will be for Miruna to work closely with AAPA members, the EUIPO and the European Institutions to deliver on, inter alia, the goals of combatting online piracy of sports and other live events recommendation.” Miruna Herovanu commented that: “My professional experience demonstrated that piracy is an ever-growing issue that eats at the heart of Europe’s most important industries. This is a golden opportunity and a new professional challenge that will help further develop my passion for and commitment to protecting copyright. Being able to work with and support industry experts and practitioners in AAPA, law enforcement, the European Institutions and other trade associations is essential to the fight against piracy. I am excited to be taking on this role.”